Kara Pelicano
Writing + Editing / Marketing + Social Media
Yoga
RÉSUMÉ
Education
Northern Kentucky University
Bachelor of Arts + Sciences in English Writing Studies,
Minor in Journalism
Magna Cum Laude
GPA 4.0 of 4.0, President's List
Sigma Tau Delta, Sigma Alpha Pi, Phi Sigma Pi,
Golden Key International Honor Society
Professional
Work
Experience
Contract // Freelance - Cincinnati, Ohio
Editor, Copywriter, Project Manager, Brand Consultant, Marketing
February 2017 - present
Repeat freelance work as a Brand Information Editor at LPK, wherein I provided proofing work against client expectations, design intent, and tactical requirements. I also juggle other various freelance projects for different companies and individuals that include editing, copywriting, project management, brand and marketing consultation, logo creation, and graphic design work.
DIGS - Cincinnati, Ohio
Director of Marketing
May 2019 - March 2021
Curated, coordinated, and maintained all social media, marketing, and advertising efforts for the company, to include making budgetary and artistic decisions. Provided front office support for project management, design, and construction teams. Maintained client databases, inventory, and assisted with project needs on a day-to-day basis.
Coffee Emporium - Cincinnati, Ohio
Barista
August 2017 - May 2019
Provided excellent customer service and served Really Good Coffee. Operated registers, learned and properly executed a long list of specialty drinks, and adhered to food and drink safety regulations.
Halfcut - Cincinnati, Ohio
Beerista
April 2014 - June 2017
Provided excellent customer service serving craft beer and wine in an intimate setting. Managed inventory, changed kegs as needed, and adhered to food and drink safety regulations.
Keen Communications - Covington, Kentucky
Managing Editor of Online Content + Special Sales Manager
April 2007 - May 2014
Managed special sales accounts + found new sales avenues for the company. Oversaw all office operations + intern program. Managed all online marketing, social media, editorial calendars, and curated + produced content for Trekalong blog network as well as all company websites.
The Counter Rhythm Group - Cincinnati, Ohio
Campaign Manager
January 2012 - October 2012
Managed radio promotion + record marketing for local + national artists. Maintained short + long-term publicity campaigns for artists + ongoing social media for The Counter Rhythm Group.
Skills
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Excellent writing skills with attention to target audience, grammar, and efficiency of words.
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Proficient in project management, developing + editing web content, copyediting, proofreading, and content curation + production.
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Excellent communication, time management, and organizational skills.
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Experienced in marketing + establishing brands in association with social media platforms as well as traditional platforms.
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Past office management + operations and public relations experience.
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Familiar with AP Style + Chicago Manual.
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Proficient in Adobe Creative Suite.
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Knowledge of Basecamp project management tools.
Program Proficiency
Mac + PC
Microsoft Office
Adobe Creative Suite
-Photoshop
-Illustrator
-InDesign
Basecamp
Burrells-Luce
CisionPoint
MailChimp
Constant Contact
Zoho CRM
Social Media Platforms
MindBodyOnline
MLS
Squarespace
SquareUp
WordPress
HTML + CSS
Yoga Professional
Contracted Yoga Instructor - Ohio + Kentucky
Yoga Instructor
February 2014 - present
Lead 60-90 minute yoga classes for beginners and intermediate students, with a focus on movement and alignment. Past classes taught at Rooted Yoga (now Sage Yoga), Karma Hot Yoga, L.A. Fitness, Core Strong, Full Body Yoga, Jorge Gurgel Mixed Martial Arts Academy, free community classes, and private lessons.
Reflections Yoga NYC - Paula Tursi
200-hour RYT through Yoga Alliance
January 2014, Costa Rica
Trained in slow-flow vinyasa with a focus on movement + alignment. Able to teach beginners and intermediate students.
I am continuing my yoga education with more trainings + workshops. I plan to teach as many classes as I can to keep myself fresh + dynamic. Please visit my YOGA page to learn more.
Modo Yoga - Cincinnati, Ohio
Energy Exchange Program Member; Ambassador
August 2012 - February 2015
Cleaned the studio and learned the trade in exchange for free yoga classes from 2012-2013. Ambassador for the studio, working to attract new customers.